Google · Meta · LSA · AI Search — Built to Book Jobs
We run paid media for home service contractors who are done guessing at their CPL. Google, Meta, LSA — managed by people who've spent 14 years running campaigns where the only metric that mattered was booked revenue. Your ad spend stays in your account. Our fee is for execution.
No retainer lock-in. Month-to-month from day one.
Most contractors don't know their actual cost per booked job. They know their ad spend. They might know their cost per lead. But between a form fill or a call and a job on the schedule, there's a conversion gap that most agencies never close — because they stop at the lead.
Shared lead platforms — Angi, Thumbtack, Modernize — sell the same homeowner's number to four other contractors simultaneously. Your close rate tanks. Your cost per booked job inflates. And you blame the marketing when the real problem is the model.
We generate exclusive inbound calls and leads for your business only. One market. One contractor. Every lead generated specifically for your number, through your dedicated landing pages, under your Google Guaranteed badge.
"We report on booked jobs and estimated revenue — not click-through rates and impression share. If it didn't move your schedule, it didn't work."
Someone typing "plumber near me" at 10pm with a burst pipe is not browsing. They're buying. We bid on every commercial keyword your ideal customer uses, build negative keyword lists that stop burning spend on tire-kickers, and manage your Google Guaranteed LSA badge — including verification paperwork and dispute filing on every invalid lead. This is where the majority of your inbound call volume comes from.
Benchmark: $45–55 CPL on plumbing, $52 on HVAC, $75–120 on roofing — varies by market and competition level
Google captures demand. Meta creates it. For planned-project verticals — bath remodel, windows, solar — the decision cycle is weeks long. We use Meta's Advantage+ targeting to reach homeowners in the consideration phase before they've typed anything into Google. Lower CPL than search, lower close rate, which is exactly why we pair it with a 60-second missed-call text-back and a follow-up sequence so no lead goes cold.
Meta CPL: $34–65 across home service trades vs $45–150 on Google — lower cost, lower intent, which is why automation underneath matters
We run geofenced and keyword-targeted campaigns against your top competitors — capturing homeowners who already know they need the service, are actively comparing options, and are one good ad away from calling you instead of them. This is one of the most under-used plays in local home services, and almost no small agency runs it properly.
Works best in markets with 2–4 dominant competitors running consistent paid campaigns — we identify them before recommending this
78% of homeowners hire the first contractor to respond. If you're on a job when an LSA call comes in and it goes to voicemail, that lead is gone — and you paid for the click. Our missed-call text-back fires within 60 seconds of any missed call. Our lead nurture sequence follows up every quote request that didn't immediately book. You're already paying for those leads. Let's stop leaving them on the table.
Industry data: Meta leads average $34–58 CPL but cost per booked job reaches $280–520 without proper follow-up infrastructure — this layer closes that gap
Map pack ranking compounds month over month — organic calls don't cost per click. We manage your GBP weekly, build location and service pages that rank, and run a systematic review generation process. Every 5-star review improves both your LSA bid quality and your map pack position.
When a homeowner asks ChatGPT or Google AI Overview who to call for a plumber in their city, your name should be in the answer. We structure your content and schema so AI search engines cite your business by name. Most agencies haven't built for this yet.
Each trade has a different close window, job value, and customer intent pattern. Click a trade to see how we approach it.
Emergency-intent trade. Speed of response and a Google Guaranteed badge win the job before a competitor answers.
Recurring quarterly contracts mean each acquired customer is worth multiples of the first job. CPL math looks very different here.
Planned purchase with a long consideration cycle. Meta demand generation at lower CPL, with a nurture sequence to close the gap.
Storm-driven urgency makes Google intent very high. Competitor conquesting runs simultaneously for maximum market share during surge periods.
Long consideration cycle suits Meta demand generation. Buyers extensively research AI engines before calling — AEO matters more here than most trades.
Higher CPL is viable at this job value. Visual before/after creative on Meta closes the intent gap fast — the right creative here converts significantly better than generic ads.
We don't onboard slowly. Your ad account is already running campaigns your competitors are bidding on. Every week without a proper structure is budget wasted.
We look at your current Google Ads, Meta campaigns, LSA setup, and GBP. Most accounts we see have duplicate keywords, no negative list, and zero call tracking tied to actual jobs. We tell you what's wrong — free, no pitch.
Not a discovery call. A direct conversation about your CPL, your close rate, your target job types, and your market. We tell you what the numbers should look like and whether we're the right fit.
Scope, channels, fee. No 30-slide deck, no upsell pressure. Month-to-month from day one. Your ad spend goes directly from your account to Google and Meta — we never invoice it.
Campaigns restructured, landing page built, call tracking active, text-back configured. Weekly updates for the first month so you see exactly what's changing and why.
We built paid media systems where the margin lives or dies on your cost per booked job — not impressions, not traffic reports. We brought that same standard into home services.
We didn't come from web design. We came from industries where if the phone didn't ring, the campaign was dead. Same standard applies here — every dollar tracked, every lead attributed, every report tied to booked jobs. That's not something most agencies can say.
Your budget flows directly from your Google and Meta accounts to the platforms. We never invoice ad spend, never hold a float, never mark it up. Our fee is for execution, attribution, and optimization. If you leave us tomorrow, every campaign, every landing page, every tracked number — yours to take. We have nothing to hide behind.
The agencies that lock you in for a year do it because the results don't speak for themselves in month three. We earn your business every month with one number: booked jobs and what they cost you to acquire. If we're not moving that number in the right direction, you should leave — and we make that easy.
Paid media, organic SEO, AEO, automation — under one roof. When your CPL spikes, you don't want one agency blaming another's landing pages. One team owns the whole system, which means one team fixes it when something's off. Your monthly report covers every channel, every lead, every booked job — from one conversation.
Contractors ask us the same things before getting on a call. Here's the honest version — no agency spin.
Fill out the form and we'll come prepared — your Google, Meta, and LSA setup reviewed before the call even starts.
Prefer email? contact@ebsmedia.agency
Same business day response. Usually faster.